Advertising Agency

Client

The client is a reputed advertising company located in Kolkatta where 150+ display vehicles are used to showcase their offers and promos with sign boards, holding, etc. across eastern India.

Business Requirement

Being an advertising company, the client uses 150+ advertising vehicles for field displays in Eastern India and planned to expand their market across India by adding 200+ vehicles to their fleet. As there is a lag in monitoring the vehicle’s current location, the client faces a major challenge in diverting the vehicles to peak areas instantly. The client needs an efficient fleet management solution to manage the display vehicles to improve business results.

Trinetra Solution

Trinetra – Best Advertising vehicle monitoring solution understood the business need and helped the client with getting real time vehicle updates. Trinetra – Best vehicle tracking software calculates the approximate time required for the vehicle to reach the peak areas. We offered GPS fleet management solution to monitor and manage the fleet with live and current updates, it is vitally important to monitor the vehicles on the go. Display vehicles that are not being fully monitored under business hours, would lead to major challenge in covering the peak areas.

Trinetra – Display vehicle management solution helped the client to manage the vehicles by showing location update, status on parked and idling, delay notification which helps to make quick decisions on diverting vehicle to different zones. Trinetra – Advertising vehicle tracking solution keeps monitoring the vehicles on the go through the mobile application, making the utilization of the vehicle high in business hours. We have also offered the client with specialised integrated solutions like driver management with RFID card, panic button through which added safety and authorised person usage can be ensured to the vehicles. As the huge number of vehicles and the drivers in the field has been keenly monitored along with the real time alerts the utilization, planning the daily routine in peak areas of the display vehicles are improved. Pre-planned route creation for the vehicles can be done and assigned to the advertising vehicles which triggers the route deviation also.

Benefits

• Improve advertisement reach to public
• Real time notification alerts on route deviations
• Increased visibility between various stake holders
• Comprehensive fleet and driver management
• Achieve productive mobile display reach in peak Zones
• Reduced operational costs